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Mysteries Explored. Myths Exploded.


Mysteries Explored.

Myths Exploded.


Design is a game. Design is certainly not a game.

It certainly is a curious practice. We know it as a universal language. We study it, devote our time to it, always in pursuit. It is never done. It can’t not be done. Design is a gift. Design is only obvious towards the end. Things are more clearly in need of design the more time we spend observing, listening. It’s messy and sometimes design solutions come from circuitous paths, persistence or even painful struggle. Good design isn’t just fun—it’s bloody serious.

One of my favorite design exercises is daydreaming. You might call it mindfulness.

Deliverables are just part of an ongoing conversation. Design alone can't solve the problem, it can't be isolated and shouldn't be done in a vacuum. Design needs advocacy.


Spheres of interest

interaction design

Designing experiences begin with understanding. What is the current situation? Why are we doing this? Who is this for? Getting a grip on the primary tasks to be performed and the true nature of how people will use a product are the tenets of getting started with any professional design phase.

ux strategy

Solving small design problems can be a great way to build trust, but if products don't solve real user needs or are critically flawed it's a designer's responsibility to right the ship. Working with project managers and engineering leads, helping them visualize a concrete way forward ultimately benefits users and saves time.

product design

Now more than ever designers are able to embrace new forms of practices. From grids to icons to flows to core components, page types, prototypes, decks and storytelling. We are able and expected to run design sprints, file bugs and advocate for user research, product excellence and participate in run and gun usability tests.


The startup and small business marketplace is still a new and fierce frontier that requires legal advice from attorneys who are deeply entrenched in the particularities of venture financing. Our firm gives you an holistic approach, so your company can get the best competitive advantage.

visual design & hierarchy

Great products look good AND work well. Design isn't polish, it's the experience. Utility comes from clarity. Making it invisible is part of the trick. It's not just about "look and feel" or "affordances" for that matter. Especially when task completion, user trust and app ratings all come into play. Design helps communicate that you're an expert in your field.

Design systems

Fashion law is a little bit like the Wild West. There’s a lot of potential, but the rules can seem convoluted and vague at best. Protecting a brand or even a single design involves intellectual property, copyrights, trademarks, and patents.


Good design isn’t just fun—it’s bloody serious.
— Olle Eksell


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